I was raised on sports. Which means I was raised competition. And while I have just enough social grace to tone down my competitiveness to the outside world, I am secretly always competing against something. At Long Winter Media, we think it’s important for our clients to embrace competition. In our branding process, we work with clients … Read More
People often ask us, “What’s with the name Long Winter Media?” Good question. Our name has roots in two realities: Dan, my husband and our creative director is from Utah. In Utah, when there’s a Long Winter it means more skiing! I’ve told him he may be the only person in the world who enjoys … Read More
People often say to me, “So, I know we need branding, but I’m not sure what that means.” This a great place to start. Although logo/colors/fonts are often the first things we experience about a brand, they are only the tip of the iceberg. Your brand is your organizational identity – the story that shapes who you … Read More
When we first started Long Winter Media three and a half years ago, I was anxious to secure new business anywhere and everywhere. And as a bootstrapped new business, it only made sense to pursue every new lead. But somewhere along the way, I started to realize that my favorite projects were for the companies … Read More
Michaela here. Creative to the core, I experience too much structure as oppressive. However, through lots of trial and error, I’ve learned that a certain amount of structure can actually allow me to flourish. It creates defined boundaries in which I can be my most creative self. This same type of structure is critical for … Read More
