Owning Your Identity

December 8, 2015By Michaela O'Donnell LongUncategorized
Owning Your Identity

We spend a lot of time with our clients working to elicit a sense of brand identity. And because we spend so much time doing so, we’re comfortable calling ourselves brand experts. For example, I recently had a meeting with a potential client who came to us with some branding questions.  Within five minutes, I could see … Read More

Competition is Your Friend

December 1, 2015By Michaela O'Donnell LongBRANDING
Competition is Your Friend

I was raised on sports. Which means I was raised competition. And while I have just enough social grace to tone down my competitiveness to the outside world, I am secretly always competing against something. At Long Winter Media, we think it’s important for our clients to embrace competition. In our branding process, we work with clients … Read More