We spend a lot of time with our clients working to elicit a sense of brand identity. And because we spend so much time doing so, we’re comfortable calling ourselves brand experts. For example, I recently had a meeting with a potential client who came to us with some branding questions. Within five minutes, I could see … Read More
Author: Michaela O'Donnell Long
Competition is Your Friend
I was raised on sports. Which means I was raised competition. And while I have just enough social grace to tone down my competitiveness to the outside world, I am secretly always competing against something. At Long Winter Media, we think it’s important for our clients to embrace competition. In our branding process, we work with clients … Read More
Ready for Winter?
People often ask us, “What’s with the name Long Winter Media?” Good question. Our name has roots in two realities: Dan, my husband and our creative director is from Utah. In Utah, when there’s a Long Winter it means more skiing! I’ve told him he may be the only person in the world who enjoys … Read More
Why Videos?
A couple of years ago we made a film about a young child who, after the loss of her mother works to build an invention from which she can hear her mother’s voice. While the filmmaking process taught me a lot, there was a moment from the auditions that still resonates with me. After one particular audition, an … Read More
“So, I Know We Need BRANDING…”
People often say to me, “So, I know we need branding, but I’m not sure what that means.” This a great place to start. Although logo/colors/fonts are often the first things we experience about a brand, they are only the tip of the iceberg. Your brand is your organizational identity – the story that shapes who you … Read More
We Build Worlds For Brands We Believe In
When we first started Long Winter Media three and a half years ago, I was anxious to secure new business anywhere and everywhere. And as a bootstrapped new business, it only made sense to pursue every new lead. But somewhere along the way, I started to realize that my favorite projects were for the companies … Read More
A Structured Branding Process
Michaela here. Creative to the core, I experience too much structure as oppressive. However, through lots of trial and error, I’ve learned that a certain amount of structure can actually allow me to flourish. It creates defined boundaries in which I can be my most creative self. This same type of structure is critical for … Read More