“So, I Know We Need BRANDING…”

October 27, 2015By Michaela O'Donnell LongBRANDING
“So, I Know We Need BRANDING…”

People often say to me, “So, I know we need branding, but I’m not sure what that means.” This a great place to start. Although logo/colors/fonts are often the first things we experience about a brand, they are only the tip of the iceberg. Your brand is your organizational identity – the story that shapes who you … Read More

We Build Worlds For Brands We Believe In

October 22, 2015By Michaela O'Donnell LongBRANDING
We Build Worlds For Brands We Believe In

When we first started Long Winter Media three and a half years ago, I was anxious to secure new business anywhere and everywhere. And as a bootstrapped new business, it only made sense to pursue every new lead. But somewhere along the way, I started to realize that my favorite projects were for the companies … Read More