People often ask us, “What’s with the name Long Winter Media?” Good question. Our name has roots in two realities: Dan, my husband and our creative director is from Utah. In Utah, when there’s a Long Winter it means more skiing! I’ve told him he may be the only person in the world who enjoys a Long Winter. It’s also not coincidental that we both have Long in our last name.
new growth in winter
The second reality has a bit more substance. In our relationships with clients, we notice that every business goes through seasons. In fact, one of our guiding internal principals is to “be with our clients through the seasons.” Some seasons are full of new growth, while others feel barren and dull. In all seasons, but especially in the loneliness that Winter can give way to, it is important to have a creative champion – someone who sees how to guide the way toward the new growth found in Spring. All groups go through change. Our only recommendation is that you don’t do it alone. Think you could benefit from a creative agency to help chart the way toward new growth? Get in touch: Michaela [at] LongWinterMedia.com
-Michaela