A couple of years ago we made a film about a young child who, after the loss of her mother works to build an invention from which she can hear her mother’s voice. While the filmmaking process taught me a lot, there was a moment from the auditions that still resonates with me. After one particular audition, an actor’s mother pulled the casting director aside. Although the mother was clearly embarrassing her child, she seemed to have something important to share. I walked over in time to hear the mother tell the casting director, “I’m not sure if my daughter will get this part, but I want you to know that this script gave me hope.” As a tear rolled down her cheek she continued, “My mother recently died; my grief has been unbearable. In your script, all the daughter wants is to hear his mother’s voice again. I want this same thing so badly. When I heard what the daughter wanted, I knew I was not alone in how I felt. Thank you for showing me that I am not alone.”
In story, there is the possibility to experience emotion and navigate challenges—even challenges as serious as the loss of a loved one. Film – whether it be commercial, documentary, or otherwise – allows us to sympathetically identify with the characters on-screen in a way that influences our own reality. This is why we believe every business and organization should use film to connect with their target audiences.
Want to connect more intentionally with your audience through video? Reach out: michaela [at] longwintermedia.com
-Michaela

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