We spend a lot of time with our clients working to elicit a sense of brand identity. And because we spend so much time doing so, we’re comfortable calling ourselves brand experts. For example, I recently had a meeting with a potential client who came to us with some branding questions. Within five minutes, I could see the future of this client’s brand, laid out in a way that would promote clarity, imagination and audience engagement. But, it’s in these initial conversations that I’ve learned to keep my mouth shut. Through trial and error of course, I’ve learned that if I simply give someone the answers upfront I hinder them from learning to take ownership of their own story.
Instead, at Long Winter Media, we are committed to a process that helps clients discover, test, and ultimately take ownership over their brand. And through this process, clients end up the experts of their own story. When we take ownership of our story, we can work be comfortable in our brand identity. When we own our own story, we are empowered to communicate with clarity, authenticity, and creativity.
-Michaela
